We all know the term quality over quantity, but how often do you stop to think about your stuff and where it all came from?
Throughout early adulthood, I carted (often unopened) boxes of clothes and household items from place to place (and I moved A LOT!), while collecting more and more stuff.
And I wasn't the only one. Statistics show that 1 out of 10 Americans own a storage unit and that self-storage has turned into a $38 billion dollar industry.
It wasn't until a decade ago, after watching The Story of Stuff, that I decided to make a change. It didn’t happen overnight, but little by little, I’ve changed my habits.
I’m by no means a perfectly conscious consumer today, but I pay attention and think twice before buying cheap junk that will end up in a landfill. And I understand that the landfill is just the last part of the equation. There are upstream impacts that we often forget about.
A few of the most eye opening takeaways from The Story of Stuff were:
Luckily, conscious consumption has gained traction over the years thanks to campaigns like The Story of Stuff Project (and many others). There is growing awareness about fast fashion and the true cost of our goods.
So how is Jo Rose Design taking responsibility?
And I aim to grow this list longer over time!
Do these actions resonate with you? What do you look for in a sustainable and ethical brand?
If you like this post, don't forget to subscribe to my mailing list at the bottom of this page to ensure you receive all of the latest news and information from Jo Rose Design. I have exciting future plans that you won't want to miss!
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I am so excited to officially announce that the Commuter Backpack is now available!
This ridiculously cute dog backpack has launched in four color options -- navy blue, hunter green, burgundy red, and chocolate brown -- with coordinating plaid interior.
It might be helpful to understand a bit about my background to see how the pieces lined up for this product to come to life.
Several years ago I started to make bags and accessories (for humans) that fit needs for travel, work, and life under the brand name Jo Rose Design. Organically this evolved into prototyping stylish yet functional products I desired as a dog owner.
It is highly recommended that you measure your dog before choosing a size. The following image outlines how to accurately capture three important measurements - neck, length, and chest - so that you get the best possible fit for your pup.
Custom jacket orders can be accommodated if you need a dog coat with measurements in between sizes or larger sizing. Contact us to get additional information on this process.
|10 in||13-18 in||up to 11 in||10|
|14-20 in||up to 14 in||12|
|14 in||16-22 in||up to 16 in||14|
|16 in||18-26 in||up to 17 in||16|
|19 in||22-30 in||up to 20 in||19|
|22 in||24- 32 in||up to 21 in||22|
|25 in||26- 36 in||up to 22 in||25|
Measurements below indicate product length. If looser fit is desired, add 1-2 inches to your dog's neck measurement when choosing a size.