About the Designer
Hello! I'm Jenny Ostoj, the designer and owner of Jo Rose Design.
I create lifestyle products with an urban look and feel.
As a Portland native, I find inspiration in my surroundings, favoring clean lines and contrasting details that make a lasting statement.
I'm a minimalist at heart, and strongly believe that every purchase should be made thoughtfully to serve a purpose in your daily life. I base my designs on those principles, focusing on quality materials that will stand the test of time, designs that never go out of style and thoughtful details that can support a busy lifestyle.
The company name combines my initials (J.O.) and middle name (Rose) and is also a nod to Portland's nickname as the City of Roses.
Jo Rose Design Bags & Accessories
I first set out to learn bag making to meet my own needs for travel, work, and daily use. Each project I worked on allowed me to learn new sewing skills and use creative problem solving to turn my ideas into real and tangible.
When I transitioned from a sewing hobbyist to small business owner, I wanted to ensure I was making both beautiful and functional pieces that would last. This means constantly improving designs through customer feedback and taking extreme care in the construction and materials used.
You'll note my love of travel in the names of my bags, which are attributed to my favorite cities.
Two Doods by Jo Rose Design
My heart expanded exponentially when my husband and I welcomed two labradoodle pups into our lives in 2019. As summer turned to fall and the rain set in, I found myself needing dog accessories that would work for our active outdoor lifestyle. Not satisfied with the color palette and fit available in the dog performance wear in my local pet store, I expanded my line to make stylish yet performant products for active city pups. Two Doods by Jo Rose Design is named after my two dood(le)s, of course -- Chewy and Solo.